In the rice field, look at "Three High" – Enter the High Standard Farmland Demonstration Zone in Hangzhou, Zhejiang Province
High-efficiency: Industrial Integration New Highlands In view of Zhuqi Long, the party group of Hangzhou Agricultural Rural Bureau, high standard farmland is built, the main body is coming in, but in the end, I want to sustainable operation, I must upgrade the added value of the industry, but single It is difficult to develop, and must be integrated with a one-two-three industry, form a strong, poly, and beautiful industrial cluster. In this way, the idyllic has more diverted functional value.
In Yuhang District, Yuhang District, Yuhang District, in the city, with a film of more than 30,000 mu of high-standard farmland demonstration zone.
Because it is a food production ribbon, it has restrictions on other economies, but here is the "rice incense economy".
In 2018, Zhejiang Niki Agricultural Brand Research Institute was invited to conduct brand strategic planning. After investigation, the team will focus on the core village of Xiaowei – Yongan, name "Yong’an Paoxiang Town", the spread slogan is set to "rice color new, Yong peace heart", meaning double, and the image can.
"Yong’an Baoxiang Town" is a rural brand covering 8 administrative villages, but as the main product of the main product, there is also a commodity brand. The team has designed "上 香" in the town, used for rice and Estate cake, scorpion and other products.
After all creativity, the autumn season, the town held a don’t open the "Sick Book", and the gun was popular, and it was very lively.
Let the brand better land, the arrival of the professional manager Liu Song. The young man has been in the famous enterprises in his early years. In the unified recruitment in the district last year, he became the "CEO" of Yong’an Village and was responsible for the village management.
His joily, for brand operations directly into a large number of digital elements, forming a double-wheel drive, and makes the business operation more colorful.
For the vegetable selling rice, Liu Song has developed a small procedure called "Digital Rice Field Recognition". Tourists line up and down the short-term rental. Through the field HD camera, you can view the production process, you can also experience the fun of planting. . Relying on the "Nong’an Code" application, consumers can scan code, you can learn from the past and present students of agricultural products, and provide digital back books for the brand. "Next, we will use digitalization to more experience.
For example, in several net red card points with image equipment, you can automatically clip to short video in the village, which increases fun, and the great means of brand communication.
"Liu Song told reporters that in the future, in the production of rice production, it will also use the land of Wuzhi," Undoubtedly, brandening and 上海喝茶资源 digitization will encourage mutual progress, together to enhance added value. "It is understood that during the" 14th Five-Year Plan "period, the construction of high standard farmland demonstration zones, Hangzhou clearly selects blocks with better industrial regional characteristics and brand advantages, through multi-dimensional integration, development of digital agriculture, intelligent agriculture, 虹口js漂亮的油压店 agriculture New states such as networkers, for modern agricultural rivals, rural resolution, and provide paths and templates for farmers’ common wealth.
Responsible Editor: Song Yue.