Internet Loan Advertising "Don’t borrow your wife" is spit expert: Advertising can not play hard, need to consider the public feelings
The net loan advertisement in the elevator □ Chutian urban reported news reporter Zhang Wei "people who played their wife do not borrow, do not hit the wife’s instant arrival".
Recently, the advertising words played by the loan app, which triggered the broad dispute of netizens.
The customer service claims that it is actively anti-fundamental positive energy, but why did it be opposed and questioned by netizens? A advertising word trigger controversy November 17, the extreme news reporter has discovered that the above advertisements have appeared in many cities across the country. Many netizens have taken the "Also" App Advertising Screen I have seen on the social platform. According to Ms. Nanjing Municiphe, recently playing an 上海哪里有水磨洗浴 advertisement of the APP in the elevator. It can hear the sound of the above advertisements many times, and use this kind of jarning to attract attention, "it is unbearable. "Some netizens have analyzed that the first half of the advertising words" playing my wife’s people don’t borrow ", there is no problem, it is true that it is in line with the public, but the second half of the" instant arrival of the wife ", triggered the majority of netizens Inspiration, because if you don’t play your wife is a syllaming, this is the basic legal bottom line and moral requirement, but it is not an additional item, nor is it worthy of encouraging propaganda.
There are also a few netizens say that the kind of good understanding of the advertisement: people are not playing my wife, why can’t everyone 上海闵行水磨24小时 see the problem positively? However, there are also netizens to see the blood, what is good if you want to see the starting point of the merchant, loan and your wife? Connecting the two to the people to make people feel. The company has not responded to the industrial and commercial information, and the Loan APP operation main is the Chongqing Futured Microfinance Co., Ltd., and the registered capital is 335.5 million yuan, which was established in July 2017.
Provide a loan up to 200,000 yuan, users can make loans, credit card bills, shopping staging, etc. within the quotact, and the amount can be recycled. On the evening of November 17, the reporter downloaded the app, and the Timedam showed 612,000 yuan.
On the morning of the 18th, the reporter called Chongqing Municipality Municipal Small Loan Co., Ltd. 爱上海1314品茶微信号 and tipsted to be suspended. The company is a wholly-owned subsidiary of Shanghai Shao Information Technology Co., Ltd.
The reporter then made the phone call, and listening to the phone said that they did not call the call of Chongqing’s Spiritual Microfinance Co., Ltd., and there were counselings to help. The reporter suggested that after identity and intention, the staff said that the above problem did not comment. However, there is a netm of the network to say that "also" platform staff, ID is "the whole world" netizen explained that the advertisements, the company should be a rational lending concept of promoting positive positive energy. He is just an ordinary employee, and it is also unreasonable to see the internal forum, and many people feel unreasonable, and there should be formally responding in the later stage. Experts say that the public feels that the director of the Hubei Good Law Firm, believes that although this advertisement is suspected of vulgar and hype, it is not illegal. It is divided by a behavior and standard. Wife is a person’s behavior, not some of the innate skin color, gender, race, so it does not involve discrimination, and playing his wife itself is also illegal, and this kind of person is not borrowing without problems, does not violate the public order. From a business perspective, there is a blind eye speculation, but from the legal level, it should be allowed as long as there is no violation of the national mandatory regulations.
A senior people in Wuhan told the extreme news reporter, the purpose of advertising is to maximize the attention of the audience. From this perspective, this advertisement may be done.
But companies should also consider the feelings of the audience, which needs to grasp a degree.
Between advertising words and products, there is a reasonable relevance, and the rack of rack may have met the purpose of wreath, and the results are likely to be violated. Because there is no rendering and don’t play my wife, I will spit.
Good advertising creative, will not give people the suspects who have met, and will not cause the social dislike.
Professor, a rebirth of a socialized expert in Wuhan University, believes that this advertisement is definitely intentionally planned. "Why does advertising high-profile advocate not playing his wife, but is spit it, this needs to be reflective." Shangzheng said that domestic violence is a social problem that is very concerned, the company uses social pain points to advertise, although it is not illegal, But it is also not worth advocating, you need to consider the psychological feelings of the people.